NEW ORLEANS, Louisiana — Former LSU Tigers and Roc Nation Sports athlete Leonard Fournette has signed an historic endorsement-partnership deal with New Orleans premier beverage, Life10 Electrolyte Alkaline Water of GavCam Beverages.
As Fournette announces his third partnership since joining Roc Nation Sports, he will also own an undisclosed percentage of the company. Based in New Orleans, Life10 Electrolyte Alkaline Water is distributed and sold in over two thousand stores, including major grocery, neighborhood, and convenience stores across the state of Louisiana.
Staying hydrated while training with my new partner Life10 Electrolyte. Excited to be working with a brand based in my hometown pic.twitter.com/BHwKVyYkne
— 7⃣ Leonard Fournette (@_fournette) 14 februari 2017
Lester Zeigler, CEO of Life10 Electrolyte, knew without a doubt that Fournette was the perfect fit to be the company’s first brand ambassador.
“When Leonard gave away his high school MVP trophy to another high school athlete that he thought was more deserving, it showed me that he was a perfect example of superior character and integrity,” said Zeigler.
Fournette has made supporting the city of New Orleans a focal point of his life. As a part of this new endorsement-partnership, Fournette will appear on Life10 Electrolyte limited edition water bottles. In addition, Fournette will take part in Life10 Electrolyte marketing activations of the alkaline water brand beginning this week through OUTFRONT MEDIA billboards and more.
“I’m so proud to announce my new partnership with New Orleans’ own Life10 Electrolyte. This alkaline water is a product I really believe in and drink exclusively to rehydrate, which is why having equity in this company and partnering with them is such a great fit,” said Fournette. “One thing that continues to impress me about my Roc Nation Sports family is the groundbreaking partnership opportunities they continue to bring me, and Life10 Electrolyte is just the latest example. With Life10, I’m excited to promote a fitness-focused, healthy-product based in my hometown.”
Life10 Electrolyte has grown rapidly since its founding in 2016, and Fournette and Roc Nation Sports introduced the possibility of an endorsement-partnership.
“The equity component creates a unique dynamic for him,” said Michael Yormark, President and Chief of Branding and Strategy for Roc Nation. “As we continue to build his portfolio off the field, these are the types of opportunities we want to explore for Leonard. The brands and companies he is working with are the kind we want him to have relationships with for the next 20 years.”