LOS ANGELES – Armand de Brignac’s Blanc de Noirs Assemblage Two, aka A2, owned by Brooklyn entrepreneur Jay-Z, announced via Bloomberg Pursuits that it will hit the market on April 18.
“Champagne is a wine that historically is associated with quality, uniqueness, and celebration; Armand de Brignac embodies that in its product and design,” says Jordan Salcito, founder of Bellus wines and Ramona wine cooler. “They understand that their consumer is interested in luxury. They have five sizes of large format bottles. If a regular size A1 bottle is good at creating a moment, imagine how show-stopping a magnum or a jeroboam is.”
The A2 bottles hold a discreet label on the back with its number stamped on it. Numbering the A2 bottles responds to a demand from collectors. Only 2,333 bottles of A2 are being released onto the market at a price of $850.
“We hadn’t thought about numbering them originally. But customers and collectors were requesting specific numbers: 888, or their birth date,” said Chief Executive Officer Sebastien Besson over the phone. Does it have anything to do with the rise in counterfeit wine? No. “We haven’t found counterfeit wines. With the pewter bottles and the boxes, it’s tough to do. Anyway, it’s harder to counterfeit champagne than it is to fake a red wine. It’s just too complicated.”
Photo: Courtesy of Armand de Brignac’s Blanc