CALIFORNIA – Sean “Diddy” Combs announced that Dia Simms has been named President of Combs Enterprises. Simms, who began working with Combs as an assistant in 2005, began her career at the U.S. Department of Defense, straight out of college.
I’m proud to announce @diasimms is president of Combs Enterprises, there is nobody better equipped to run Combs Enterprises and lead us into the future. Dia’s passion, ambition, hard work and commitment to excellence have produced an unparalleled record of success. She has created and grown countless businesses and inspired those around her to excel. Not only am I confident she will succeed in her new role, I am excited about everything Combs Enterprises will accomplish under her leadership.
In her new role, Simms will oversee business activities across Combs’ companies and investments and will work with him to develop their financial and operational growth. Combs Enterprises includes Bad Boy Entertainment, Sean John, Combs Wine & Spirits (Cîroc and DeLeón), AQUAhydrate, The Blue Flame advertising and marketing agency, Bad Boy Touring, Janice Combs Publishing, Revolt Films and Revolt & TV, as well as ENYCE, Zac Posen, and the Combs Foundation.
Simms was most recently interim COO of the 218-person-strong company, a role she filled simultaneously along with her posts as GM of Blue Flame and president of Combs Wines & Spirits. In the latter role, she was a key player in the acquisition of DeLeon Tequila and the brand’s relaunch and in the growth of Cîroc Ultra Premium Vodka as a brand.