AUBURN HILLS, Mich. – The Detroit Pistons announced its partnership with Flagstar Bank as the franchise’s first-ever jersey partner and designates it the official banking and mortgage sponsor of the Detroit Pistons.
The agreement was jointly announced at a press conference today; financial terms were not disclosed. Detroit becomes the tenth NBA team to announce a jersey partner.
“This is a dynamic partnership between two organizations committed to building a better Detroit,” said Pistons owner Tom Gores. “Beyond putting the Flagstar name on our Pistons jerseys, we will be partnering on an education initiative that will benefit schoolchildren in Detroit. I’m really proud that this is more than just a business and marketing initiative. It’s about working together to support the revitalization of our city.”
Flagstar Bank President and CEO Alessandro DiNello described the partnership as a win-win for two of Michigan’s most dynamic and innovative companies.
“Like the Pistons, Flagstar is a community-focused Michigan organization committed to instilling pride in our region and contributing to its vitality,” said Mr. DiNello. “At Flagstar, we have a 30-year history of community involvement and investment. We’re pleased to partner with the Pistons to bring good things to the community we share.”
Take another look at yesterday’s jersey unveiling with @flagstar
— Detroit Pistons (@DetroitPistons) 27 juli 2017
Flagstar Bank will have their logo prominently featured on the left front strap of official Detroit Pistons team jerseys at the start of the 2017-18 NBA season.
Flagstar’s jersey partnership coincides with the beginning of the NBA’s new partnership with Nike, who will provide all uniforms and apparel for the club also beginning with the 2017-18 season.