STOCKHOLM, Sweden — Music has been known as one of the very few sub-cultures that has brought people from all walks of life together. However, for DJ Matt Mason, the sub-culture that evolved following a party invitation by DJ Kool Herc back in August 11, 1973 – has had the biggest influence thus far on his approach to building a solid foundation for his brand.
The sub-culture of the hip-hop genre, next step with the release of the Sugarhill Gangs “Rappers Delight” would place hope in a new community of music lovers with its foundation of elements that included (1.) DJing (2.) MCing (3.) Graffiti (4.) Breaking and (5.) Beatboxing along with its message of social progression – as the centerpiece for successful studies of the foundation of a culture. Fast foward to 2017, the sub-culture of hip-hop has served as the perfect example of how product attachment can be successful – even Presidential nominee Hillary Clinton “dabbing” while on the Ellen Degeneres Show.
“Hip Subculture is built upon a deep foundation and is the biggest subculture we know,” said DJ Matt Mason during his keynote speech at Internet Day held at the Waterfront Congress Center in Stockholm, Sweden on Monday afternoon.
Matt used his musical gift of DJing to create a subculture of his own within the music and entertainment technology business by becoming part of BitTorrent Inc. an Internet technology company based in San Francisco.
Hip-hop which took on the element of a Start-Up Genre So-to-Say in the music industry provided Matt with the courage to continue to keep pushing past the norm BitTorrent. Despite the naysayers, Matt and partners successfully created a platform that keeps creators and consumers in control of their content and data. More than 170 million people BitTorrent products every month as their protocols move as much as 40% of the world’s Internet traffic on a daily basis.
“At the start it was tough and many people thought we should be jailed for what we were doing,” said the 39-year-old Matt Mason. “We eventually ended up working with those people (Sony Music) to show them how to launch products. But we just kept pushing until we got it right and connected our brand to the masses just like hip-hop – during his keynote entitled: What Kind of Culture Are We Creating in Our Company?”
Matt has also gone on to create 1-800-Nothing along with two Apps (Trivia Hero- a game show App) and (BoutThat- Debate Format).
Written by Andrew Mitchell for Woodlawn Post
