Detroit, MI – For the seventh consecutive year, while showcasing new vehicles at the North American International Auto Show, Toyota Motor North America will step in to help local Detroit area families in need by donating winter boots and socks through its “Toyota Walk In My Boots” community outreach program to residents of The Salvation Army Harbor Light/ Booth Family Shelter on January 13. The shelter provides emergency services to homeless women and single mothers and their children for up to 90 days.
“Toyota Walk In My Boots” Community Outreach Project includes winter boots and socks distribution to families in need; and a $15,000 donation presentation from Toyota Motor North America to The Salvation Army Harbor Light/Booth Family Shelter. Toyota executives, dealers, and Ronnie McNeir of The Four Tops will provide a brief performance.
As Michigan temperatures dropped to record lows in the past weeks, and more snow is expected, with this donation many families will be shielded from the cold. Without adequate clothing, often low-income families and people experiencing homelessness have a much higher risk than the general population of developing winter exposure-related conditions such as hypothermia and frostbite. Over 150 women and children served by The Salvation Army Harbor Light/Booth Family Shelter, along with women from The Salvation Army Detroit Harbor Light substance abuse treatment program, and local neighborhood families will be given warm boots and socks, and a “Thanksgiving-style” buffet luncheon. Toyota also plans to give a $15,000 donation to The Salvation Army Eastern Michigan Division enabling them to continue to provide refuge for children and families in times of crisis.
Since the program’s inception, in Detroit alone, Toyota has donated over 1,200 BOGS boots, guaranteed to weather harsh conditions, and Smartwool socks, the official sock of the U.S. Ski and Snowboard teams, to Detroit families in need. The program has also taken place in Chicago, Baltimore and Washington D.C.
· Al Smith, Jr., Group Vice President and Chief Social Innovation Officer, Toyota Motor North America;
· Lt. Colonel John Turner, Divisional Commander, The Salvation Army Eastern Michigan Division;
· Alva Mason, National Director, Multicultural Business Alliance and Strategy, Toyota Motor North America;
· Greg Jackson, president and CEO, Prestige Automotive Group, and Owner, Prestige Warren Toyota; and
· Special Guest Performance: Ronnie McNeir of The Four Tops
Photo Credit: Rollingout