NEW YORK, New York — Pernod Ricard USA is announced that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. Founder Ken Austin and President Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 to help fuel its next wave of growth.
“When I first became involved with Tequila Avión in 2013, I knew it had enormous potential on a global scale,” says Jeezy, who became the brand’s Multicultural Advisor back in 2013. “This next step with Pernod Ricard USA and continued partnership with Founder and Chairman, Ken Austin, will allow us to continue to grow the brand on the worldwide stage.”
Jeezy, set to begin his six-week Cold Summer tour in February.
“Avión has become a leading aspirational lifestyle brand in the fast-growing ultra-premium tequila category. This acquisition is important for Pernod Ricard USA as we focus on premiumization and building brands that consumers are passionate about,” said Paul Duffy, Chief Executive Officer of Pernod Ricard USA. “We look forward to continuing to develop and grow this exciting brand.”
“This clearly displays Pernod Ricard’s commitment to this high-potential brand which was voted World’s Best Tasting Tequila at the San Francisco World Spirits Competition,” said Ken Austin, Founder and Chairman of Tequila Avión. “The Pernod Ricard people, distributors and brokers have been and will continue to be key drivers in taking Avión to the next level.”
You can purchase tickets along with the tour dates at Jeezy’s official website.