DETROIT, Michigan — Former New York Yankee, World Series Champion and auto dealer Alex Rodriguez, served as the keynote speaker at the 8th Annual Multicultural Media Luncheon on Thursday, Jan. 18 at the MGM Grand Detroit. Rodriguez discussed “Maintaining Brand Authenticity” at the event honoring ethnic groups for achievements in the auto industry, hosted by Cheryl Parks Ajamu and the Ajamu Group.
This year, Cheryl Parks Ajamu and the Ajamu Group, sat down with Alex Rodriguez before his keynote for a chat via Facebook Live. During his keynote, the 14-time All-Star who is currently dating music mogul Jennifer Lopez, noted that he looks for a certain type of person when acquiring talent.
” I always look for talent that has a PHD – Poor, Hungry and Driven,” said A-Rod.
Jeanette M. Abraham, Founder, President and CEO of JMA Global, LLC, a Tier 1 supplier to the automotive industry, was recognized at the luncheon with the Lifetime Achievement award for her 50-year career in the industry.
In addition, awards were presented in the areas of automotive design/engineering, multicultural marketing, social media and multicultural television commercial of the year. Award winners shared inspiration to the sold-out event.
“We can make America great again by staying together,” said Visionary Award winner for Design & Engineering Earl Lucas of Ford.
Congratulations to @Cadillac Senior Manager, Media and Multicultural Raymond Warren on being named the 2018 Multicultural Marketing Award Recipient during the #AjamuGroupLuncheon. pic.twitter.com/jazjuyTPwd
— GM Diversity (@GM_Diversity) 19 januari 2018
A portion of the proceeds from the luncheon went on to benefit Project Medishare, an organization that assists Haitians in providing and receiving access to quality health care, and Orchards Children’s Services, a foster care and adoption agency in Michigan. Cheryl Parks Ajamu is the first African American woman to host an event during the North American International Auto Show press week.
SPONSORS for this years event included: Toyota North America, Nissan North America, Kia Motors America, Fifth Third Bank, Comerica Bank, Delta Air Lines, IHS Markit, ELE Wealth Mangement.
Saxophonist Randy Scott served as the musical entertainment for the event which is also a new feature.
Woodlawn Post served as media partner for the event.
Reported by Adrian Mitchell for Woodlawn Post NAIAS