KENYA, Africa — Google has expanded its payment service after it announced that it would be accept transfers in its Play apps and games store in Kenya through Safaricom’s mobile phone M-Pesa service to boost downloads.
M-Pesa, which enables customers to transfer money and pay bills via mobile phone, has 27.8 million users in the nation of 45 million people where Google’s Android platform dominates. M-Pesa has been mimicked across Africa and in other markets.
“This is very important to the developer ecosystem in markets where credit card penetration is low,” said Mahir Sain, head of Africa Android partnerships at Google, which is owned by Alphabet Inc.
This is very important to the developer ecosystem in markets where credit card penetration is low.
Joseph Ogutu, the Director of Strategy at Safaricom said, ”The partnership is set to empower customers to access Google Play Content”.
Safariom started M-Pesa in 2007, offering money transfer services between users. It has 13 million smart phones on its network, most of them using the Android platform. Safariom, provides an alternative payment option than its previous one, which only accepted credit cards. It also allows users to save, borrow and buy insurance, through partnerships with commercial banks.
It partnered with London-based global payments platform provider, DOCOMO Digital, to enable users pay through M-Pesa, both firms said on Thursday.