NEW YORK, New York — Rihanna , issued a written statement following an insensitive ad that social media platform Snapchat ran, which made light of Chris Brown assaulting her in 2009.
The “Would You Rather?” ad promised “Impossible Choices” and asked if users would rather “Slap Rihanna” or “Punch Chris Brown.”
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) 12 mars 2018
In response, Rihanna wrote:
“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess,” she wrote. “I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!”
— Roc Nation (@RocNation) 15 mars 2018
Snapchat issued this apology shortly after on social media. “The advert was reviewed and approved in error, as it violates our advertising guidelines,” they said. “We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
The world renowned humanitarian, Rihanna, stated that this issue is bigger than just one case.
“This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet,” she added. “you let us down! Shame on you. Throw the whole app-oligy away.”