STOCKHOLM, Sweden — Troy Carter, Spotify’s Global Head of Creator Services, will be leaving the company in early September — however he will remain an advisor to the tech music streaming company.
Spotify co-founder, CEO and Chairman, Daniel Ek, said: “By all measures, Troy has made a tremendous impact at Spotify. When he joined our team, there was skepticism from the artist community on streaming overall. Troy has been instrumental in changing that perception and his efforts to establish true partnerships across the industry will be felt for years to come.
“He’s built a very capable, global team that embodies an artist-first approach and this philosophy has been adopted across Spotify. We are in an excellent position to build on the momentum we’ve established well into the future.”
Spotify now plans to merge its Creator Services division with its in-house Shows & Editorial team. This newly-combined division will be led by current Global Head of Shows & Editorial, Nick Holmstén.
Troy Carter, spoke on the move in an interview with Black Enterprise’s Silicon Valley Tech Editor, Sequoia Blodgett.
Troy Carter: “I came to this company to help bridge the gap between Spotify and the creative community. Over time, that goal evolved from fixing a challenge to building a global team focused on changing the game for artists around the world, partnering with them to help bring their creative visions to life in new and innovative ways.
“I’m very proud of what we’ve achieved but with so much accomplished, it was the right time to move out of the day-to-day into an advisory role. The knowledge, relationships and personal experiences will remain with me and I know that this talented team is committed to continuing this important work.”
In addition to his work at Spotify, he is the founder and CEO of Atom Factory and co-founder and managing partner of Cross Culture Ventures. He has managed the careers of John Legend, Lindsey Stirling, Meghan Trainor, rapper Eve, and Charlie Puth.
His contribution into the tech world resulted in the creation of Atom Factory’s angel fund, innovation studio SMASHD Labs, and VC fund Cross Culture Ventures. Investments include Uber, Lyft, Dropbox, Spotify, Warby Parker, theSkimm, MOAT, Gimlet Media, Thrive Market, and ATTN.
Carter also serves as a member of the Board of Trustees for The Aspen Institute and a board member for organizations including The Grammy Foundation, United Nations Global Entrepreneurs Council and the Franklin Institute.