DETROIT, Michigan — The General Motors Co. luxury brand is moving its headquarters to the former Campbell Ewald building in Warren, Michigan after speninding four years in New York City’s SoHo district.
The transition will begin over the next few months, with an official move-in date of April 1. GM will perform “some renovations” to transition the building from the Tech Center to Cadillac’s headquarters, a GM spokesman said.
GM bought the former Lowe Campbell Ewald headquarters on Van Dyke in Warren — in the shadow of the Tech Center — in 2014. It has housed various Tech Center workers since then.
More recently, the automaker announced a $1 billion investment in the Tech Center in 2015. The Tech Center is currently expanding its design space, and is investing $28 million in a new project at its battery lab in Warren that will bring new testing chambers and advanced equipment to its battery operations there.
“The move will place the Cadillac brand team closer to those responsible for the new Cadillacs, including design, engineering, purchasing and manufacturing, ensuring full integration of Cadillac’s global growth strategy,” Cadillac said in the statement.
Of the 110 New York-based employees, 70 were hired in New York. All those employees will be given the opportunity to move to Warren, a GM spokesman said.