STOCKHOLM, Sweden — H&M and Klarna announce that they have entered into a global partnership. Together, H&M and Klarna will further integrate H&M’s digital and physical stores to give customers a seamless, personalised and engaging shopping experience no matter where, when and how they shop.
This partnership will power the H&M Club* payment programme, provide an enhanced omni-channel customer payment offering, a streamlined post-purchase service in the H&M app and many other services. This will deliver an unrivalled experience that will delight H&M customers across all touchpoints.
“We are impressed with what Klarna has achieved to date and now we will work together to elevate the modern shopping experience,” said Karl-Johan Persson, CEO H&M group. “This strategic partnership between H&M group and Klarna is based on a joint relentless focus on creating great customer experiences.”
Klarna’s single technological platform will enable an outstanding end-to-end customer journey across all H&M channels. This will include frictionless instore, mobile and online payments, simplified deliveries and returns and the flexibility to decide how and when to pay including the popular ‘try before you buy’ Pay later service. All of these will be integrated into the next generation of the H&M app and H&M Club. The result will be an inspiring, relevant and convenient experience for millions of customers across 14 H&M markets, with the UK and Sweden in the first phase, expected to go live in 2019.
“Retail is changing, and the future of fashion retail is high tech powering high touch experiences for customers,” said Sebastian Siemiatkowski, CEO and co-founder of Klarna. “Regardless of how and when customers want to shop, we need to be there for them. Customers will no longer be forgiving of unnecessary complexity or when their retail experience does not leverage the insight available to make their engagement smart, personal and easy. This partnership is rooted in a shared obsession about just how good that shopping experience should be. Together we have worked hard on developing a unique solution for instore and online that will delight customers, drive economic value and build loyalty.”
Furthermore, H&M group will make an investment in Klarna. The equity investment demonstrates a shared commitment and vision to the continual development of smarter retail where optimisation is constant in order to meet customers changing expectations and preferences.