SHANGHAI, China — Alibaba Group Holding Ltd. surpassed their 2017 e-commerce sales numbers, with 168.3 billion yuan ($24.3 billion) in sales in 16 hours for a record day during its annual Singles’ Day extravaganza.
“Alibaba is making use of all of its platforms to make Singles’ Day a holiday that also includes dining and entertainment,” Jet Jing, president of Tmall, one of the company’s main sites, said at the Singles’ Day event. “We’re connecting online shopping with offline physical outlets.”
This year's GMV has surpassed 2017 11.11 GMV! pic.twitter.com/0RAX54TDdR
— Alibaba Group (@AlibabaGroup) 11 november 2018