SOUTH AFRICA — Khula, an award-winning mobile application helps farmers in South Africa connect with supermarkets by making it easier for them to market, sell and transport their produce.

The app which was created by young entrepreneurs Karidas Tshintsholo and Matthew Piper — allows businesses to order fresh, organic vegetables straight from the ground.

“We thought if we could find a way to commercialise all those emerging farmers it will have huge implications on employment and basically huge implications on the economic growth of the continent as a whole,” Tshintsholo said.

Over six hundred farmers use the app and notable clients include Pick n’ Pay, the Michelangelo Hotel and the Sandton Convention Centre.

Khula charges a small percentage on each transaction as well as a fee for managing the logistics. The company plans to expand to other emerging markets such as Brazil and India.