LOS ANGELES, California — Live Nation Entertainment announced the election of Maverick Carter to its Board of Directors this week.
“Maverick is at the forefront of talent, sports and media and brings exceptional experience and insight to our esteemed board,” said Greg Maffei, Chairman of the Live Nation Board of Directors.
Carter arrives with a wealth of experience across the business, marketing, entertainment, and media sectors.
“This is an exciting opportunity for me because I’ve long admired Live Nation’s industry-changing work and their talent-first approach to business,” said Carter. “They’re not afraid to think differently about the possibilities for their talent, and I look forward to helping them explore new ways to help talent build out their businesses.”
Carter is credited with guiding Los Angeles Lakers Lebron James’ history-making career off the court that spans entertainment, content creation, and marketing and business development through the companies they cofounded – SpringHill Entertainment, UNINTERRUPTED, and The Robot Company.
— LeBron James (@KingJames) 20 december 2018
Carter was also instrumental in securing James’ $1 billion lifetime deal with Nike, the largest single-athlete guarantee and the first lifetime commitment in Nike’s company history.
“Maverick’s talent-centric view, brand instincts and ability to innovate make him an incredible asset and resource to Live Nation as we continue to create new ways to partner with artists and expand our business,” said Michael Rapino, President and CEO, Live Nation Entertainment.
Carter attended Western Michigan University and splits time between Akron, Ohio and Los Angeles.