CHINA — According to Tech Crunch, food delivery giant Ele.me and Bilibili have teamed up for a joint membership.
Their partnership gives subscribers the best of both worlds: Unlimited streaming of animes and deep discounts on food delivery orders.
The promotion, which runs from December 23 to December 30, allows people to purchase the memberships of Bilibili and Ele.me at 25 yuan, or $3.63, a month.
China’s food delivery market is set to top 243 billion yuan, or $35 billion, by the end of 2018, according to iiMedia. By then, China will have 355 million users of food delivery apps — or about 40 percent of its national population. Five years ago, there were just over 100 million users for this market.
The boom has jacked up the price tags of market leaders Ele.me, which was valued at $9.5 billion in the Alibaba deal, and Tencent-backed Meituan Dianping, which had a spectacular initial public offering in Hong Kong in September.
Alibaba and Bilibili call their joint membership “Zhai E Kuai,” a wordplay on “be otaku together.”
Photo Credit: Getty Images
