DETROIT, Michigan — Toyota Motor North America, while showcasing new vehicles at the 2019 North American International Auto Show, stepped in for the eighth consecutive year to help shield families from the cold through its “Walk In My Boots” community outreach project.
Over 150 homeless and low-income women and children from The Salvation Army (TSA) Harbor Light/Booth Family Shelter and the local TSA Head Start program in Detroit received new insulated winter boots and socks along with a Thanksgiving-style buffet luncheon.
Kids also received the “Little Professor Skye” coloring books to stretch their imaginations.
Toyota donated $15,000 to The Salvation Army Eastern Michigan Division enabling them to continue to provide shelter for children and families in times of crisis.
Spokespersons for the event included, Alva Adams Mason, National Director, Multicultural Business Alliance and Strategy, and Multicultural Dealer Relations, Toyota Motor North America; Captain Jamie Winkler, Director, The Salvation Army Eastern Michigan Harbor Light System; Mike Law, General Manager, LaFontaine Toyota (Dearborn, MI); and Munson Steed, Author, Little Professor Skye Coloring Book; CEO, Steed Media Group. Coloring the imagination encourages children to create and imagine every day. This coloring book is filled with vibrant ideas of science, math and enterprise.
— Salvation Army EMich (@salmich) 12 januari 2019
The Salvation Army Harbor Light/Booth Family Shelter provides emergency services to homeless women and single mothers and their children for up to 90 days with many circumstances resulting from job loss, house fires, foreclosure or domestic violence. Residents can remain in the shelter for up to 90 days.
Since the program’s inception, in Detroit alone, Toyota has donated over 1,400 pairs of winter boots, guaranteed to weather harsh conditions, and Smartwool socks, the official sock of the U.S. Ski and Snowboard teams, to Detroit families in need. The program has also benefited many families in Chicago, Baltimore, Harrisburg, PA; and Washington, D.C.