DETROIT, Michigan — In its 9th annual return to the NAIAS (North American International Auto Show) extravaganza week, the Ajamu Group delivered yet another stellar event and turnout with the 2019 Multicultural Media Luncheon held at the MGM Grand in Detroit, Michigan powered by Toyota.
This year’s event was hallmarked by Aaron Walton, co-founder of Walton Isaacson, a 14-year full-service ad agency, who was awarded the “Lifetime Achievement Award” for his leadership & creativity on Lexus ad campaign for Marvel Studios blockbuster film, “Black Panther”, and his achievements in Advertising, Brand Marketing and the Entertainment industries!
Walton, co-founded Walton Isaacson in 2005 along with marketing innovators Cory Isaacson and partner Earvin “Magic” Johnson. Walton Isaacson provides strategic and creative solutions to some of the world’s largest and most aggressive brand marketers.
In addition, the agency’s Executive Producer Shauna Williams, won this year’s Multicultural Marketing Award for Lexus’ “Long Live the King” campaign while the agency’s “Long Live the King” Superbowl spot for Lexus won Multicultural TV Commercial of the Year.
“Long Live the King” work also was a finalist for Digital Media Campaign of the Year.
A panel of automotive journalists and bloggers nominate candidates for the awards.
Loni Love returned to her humble beginnings, in the city of Detroit, where she was raised by her loving and hardworking mother in Detroit’s Brewster-Douglass Housing Projects — before becoming a stand-up comic, movie star, Emmy and NAACP Image Award winner and co-host of The Real, the nationally syndicated one-hour daily talk show during NAIAS Press Week.o
Loved having a quick chat with @LoniLove from @TheRealDaytime! Did you know she was an intern with Ford and a GM scholar?? Check out our story at 530 on this year’s #multiculturalmediaawards@MGMGrandDetroit#AjamuGroupLuncheon@wxyzdetroitpic.twitter.com/xpiKoEdEVj
— Anu Prakash (@WXYZPrakash) 17 januari 2019
Prior to her career in entertainment, Love was an electrical engineer in the automotive industry. Love served as the keynote speaker for the 2019 Multicultural Media Luncheon held at the MGM Gran, where she dropped gems on “Using Social Media to Amplify Your Brand.”
“Pick three things you want to focus on and build on it on your social media platforms,” said Loni Love.
“Come up with postings that make sense for your brand,” added Love. “Like for me, I’m a comedian so I try and post lots of funny stuff. Whether its twitter …facebook… I post funny pictures. But then I also like to post inspirational quotes. I post birthdays’.”
Love used uploading a photo former First Lady Michelle Obama’s on her birthday via social media as an example of how she keeps her followers engaged and connected to her brand and viral community as an example — alongside of direct interaction by answering to comments posted by fans.
She get emotional over trying to use her platform to help people suffering through the government shutdown, as she recalls her past experiences of working in the auto industry and at Xerox.
The annual Multicultural Media Luncheon honors ethnic groups for their achievements in the automotive industry. The event which is created and produced by CEO/Founder, Cheryl Parks Ajamu of The Ajamu Group in Southfield, Michigan featured speakers Bill Perkins, Khary Turner, Robin Kinnie, Tiana Dudley, Anu Prakash, Elias Gutierrez, and Dr. Anitra Manning.
Full List of Winners at the 2019 Multicultural Media Luncheon
Visionary Award for Design and Engineering- Earl Lucas, Lincoln Motor Company/Ford Motor Company
Multicultural Marketing Award
Shauna Williams, Walton Isaacson/Lexus
Digital Media Campaign of the Year award
“Build Your Legacy” featuring Serena Williams
Lincoln/Ford Motor Company
Multicultural TV Commercial of the Year award
“Long Live The King” Lexus Super Bowl ad
Lifetime Achievement award: Aaron Walton, co-founder, Walton Isaacson
Reported by Adrian Mitchell for Woodlawn Post (Auto)
Photo Credit: MCJX Productions