NEW YORK, New York — T-Mobile and Viacom announced a deal that will bring Viacom’s TV channels — like MTV, Nickelodeon, Comedy Central, BET, Paramount and others — to T-Mobile’s new mobile video service planned for later this year.
The agreement will allow T-Mobile to offer live, linear feeds of the Viacom channels as well as on-demand viewing.
“Viacom represents the best of the best, most-popular brands on cable, so they are an amazing partner for us,” said John Legere, CEO of T-Mobile, in a statement. “TV programming has never been better, but consumers are fed up with rising costs, hidden fees, lousy customer service, non-stop BS. And MacGyvering together a bunch of subscriptions, apps and dongles isn’t much better. That’s why T-Mobile is on a mission to give consumers a better way to watch what they want, when they want,” he said.
Viacom has deals with other carriers besides T-Mobile, having recently renewed its contract with AT&T for DirecTV Now carriage. It also participates in various other streaming services, including its own service (by way of acquisition) Pluto TV, and has invested in Philo.
“Today’s landmark announcement marks a major step forward in our strategy to accelerate the presence of our brands on mobile and other next-generation platforms,” said Bob Bakish, Viacom president and CEO, in a release. “We’re so excited to partner with T-Mobile to provide millions of subscribers with access to our networks and more choice in a new service that will be unlike any other in the market.”
Watch what you want, when you want! We’re excited to announce our new content distribution agreement with @TMobile to give millions of subscribers access to our networks and more choice in a new entertainment service that will be unlike any other. https://t.co/fowAtQxA1A
— Viacom (@Viacom) 3 april 2019