STOCKHOLM, Sweden — Three world leading companies in payments, Alipay, Adyen and Klarna, have announced a partnership to allow shoppers at AliExpress, the global retail online marketplace under Alibaba Group, to use Klarna’s popular ‘Pay later’ solution.
“We are delighted to be partnering with a global powerhouse and eCommerce leader such as AliExpress and together with Adyen enabling shoppers to have greater choice for how to pay at checkout,” said Michael Rouse, Chief Commercial Officer at Klarna. “At Klarna we have a relentless focus on the shopping experience and our goal is to help our merchants unlock growth and drive customer satisfaction and loyalty through a superior experience. By providing our smooth, convenient, flexible and popular Pay later option, allowing their shoppers to get their goods before they pay, AliExpress will be able to drive consumer preference, increase average order value and decrease cart abandonment rates. This is just the first phase of this partnership and we look forward to expanding this to additional markets with Alipay, Adyen and AliExpress very soon.”
Klarna’s ‘Pay later’ solution is enabled by Adyen, the payments provider behind AliExpress. This will empower AliExpress’ shoppers in Germany, the Netherlands, Austria and Finland to decide when and how they want to pay. This is the first phase of the partnership, with the ambition to expand to additional markets throughout the course of the year.
“At AliExpress we are constantly looking for new and innovative ways of improving the shopping experience for our large number of consumers, and in Klarna, we have found a like-minded partner, said Cheer Zhang, Head of Global Consumer and Market Operation at AliExpress. “Klarna’s Pay later has established itself as one of the most preferred payment alternatives across certain European markets, with high demand from consumers and we are excited to add this popular option to our checkout on multiple markets. We together with Adyen and Klarna look forward to expanding to more markets in the future.”
From now on, shoppers at AliExpress can choose ‘Pay later’ at the checkout, and pay for their goods after delivery. This payment alternative allows them to try items at home and keep what they love, before parting with any money. After a shopper uses Klarna for the first time, all subsequent purchases only need a single click to buy. This smooth consumer experience aims at providing consumers with control, clarity and flexibility, and is a key reason why Klarna’s ‘Pay later’ payment option has grown very popular and now has a very strong preference amongst consumers in Europe.