TORONTO, Canada — Drake and Lebron James announced their partnership for Uninterrupted Canada — the sports media company founded by James and his longtime business partner Maverick Carter.
“Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans,” said Drake in a statement. “I’m honored to partner with LeBron to bring Uninterrupted to Canada, a country that continuously supports innovation and creativity.”
Uninterrupted Canada is the first international expansion for Uninterrupted, which launched in the U.S. in 2015 with backing from Warner Bros. Entertainment and Turner Sports.
According to The Hollywood Reporter, Drake will become a part owner and promoter for Uninterrupted Canada. The Canadian division, led by CEO Scott Moore and chief content officer Vinay Virmani, will allow Canadian athletes to speak directly to fans via content from video shorts to features.
James added, “Expanding into Canada with some incredible partners puts Uninterrupted on a global scale and creates new opportunities for even more athletes and fans to be a part of what we’re building.”
— SpringHill Ent. (@SpringHillEnt) July 30, 2019
— UNINTERRUPTED (@uninterrupted) July 30, 2019