MENLO PARK, California — Erin Egan, Chief Privacy Officer, Policy, and David Baser, Director of Product Management announced Facebook’s plans to allow its users to view and control its off-Facebook activity in a blog post on the companies site.
Off-Facebook Activity lets you see a summary of the apps and websites that send us information about your activity, and clear this information from your account if you want to.
This is another way to give people more transparency and control on Facebook, along with recent updates to its Ad Library, updates to “Why am I seeing this ad?” and the launch of a new feature called “Why am I seeing this post?”.
With Off-Facebook Activity, you can see and control the data that other apps and websites share with Facebook. You can:
- See a summary of the information other apps and websites have sent Facebook through our online business tools, like Facebook Pixel or Facebook Login;
- Disconnect this information from your account if you want to; and
- Choose to disconnect future off-Facebook activity from your account. You can do this for all of your off-Facebook activity, or just for specific apps and websites.
Clearing off-Facebook activity, will remove your identifying information from the data that apps and websites choose to send to Facebook. They will no longer know which websites you visited or what you did there, and won’t use any of the data you disconnect to target ads to you on Facebook, Instagram or Messenger.
“As part of Unilever’s Responsibility Framework, we are committed to creating a better digital ecosystem working with our partners. The Off-Facebook Activity tool aims to provide people with greater transparency and control over their own data, helping to improve their online experience. We support this step from Facebook and encourage them and all industry players to continue in the journey to build back trust in the advertising ecosystem.”
— Luis Di Como, EVP Global Media, Unilever
Facebook believes that this new feature marks a new level of transparency and control.Off-Facebook Activity will be available to people in Ireland, South Korea and Spain.