SEATTLE, Washington — Nike has acquired Seattle-based startup, TraceMe, founded by Russell Wilson and backed by investors including Amazon CEO Jeff Bezos, YouTube founder Chad Hurley, Alibaba co-founder Joe Tsai, and Seattle-based Madrona Venture Group.
TraceMe, which originally built an app to let fans engage with sports stars and other celebrities before later pivoting into a service called Tally, a platform aimed at sports teams, broadcasters and venues to help fans engage around sporting events.
Nike confirmed the acquisition to us in a short statement: “NIKE, Inc. has acquired TraceMe to supplement the company’s content strategy on Nike-owned platforms,” a spokesperson said in an email.
Russell Wilson confirmed the news via social media. TraceMe was last valued, in 2017, at $60 million.
— Russell Wilson (@DangeRussWilson) October 11, 2019