MENLO PARK, California — In a blog post by Google’s Rick Osterloh Senior Vice President, Devices & Services, the tech firm announced that it was entering into a definitive agreement to acquire Fitbit, a leading wearables brand.
Google is expanding its device portfolio into smartwatches, reaching an agreement to acquire Fitbit in a deal worth $2.1 billion.
“We believe technology is at its best when it can fade into the background, assisting you throughout your day whenever you need it,”said Google in a statement. “Wearable devices, like smartwatches and fitness trackers, do just that—you can easily see where your next meeting is with just a glance of an eye or monitor your daily activity right from your wrist.”
Fitbit was founded in 2007, when founders, Eric and James, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.
