HANGZHOU, China — Chinese e-commerce giant Alibaba set a sales record on Singles Day, the world’s largest 24-hour shopping event.
“Today we showed the world what the future of consumption looks like for brands and consumers,” said Fan Jiang, president of Taobao and Tmall. “We are meeting the growing demand of Chinese consumers and helping them upgrade their lifestyles, while introducing new users to our digital economy from across China and around the world.”
By the time 11.11 ended at midnight on Monday, Alibaba had generated RMB268.4 billion (US$38.4 billion) in gross merchandise volume in just 24 hours, a 26% jump over last year’s numbers. GMV in 2018 was RMB213.5 billion, or US$30.8 billion.
By the time #Double11 ended at midnight on Monday, Alibaba had generated RMB268.4 billion (US$38.4 billion) in gross merchandise volume in just 24 hours, a 26% jump over last year’s numbers. Get our full write-up here: https://t.co/ODZXbj5cG4
— Alibaba Group (@AlibabaGroup) 11 november 2019
In addition to a new record GMV, the total number of delivery orders also reached a new high: 1.292 billion, up 24% from 1.042 billion last year. There were 299 brands to reach RMB 100 million in GMV, including Apple, Nike, Estee Lauder and Giorgio Armani. The top 10 countries selling to China through Alibaba’s cross-border platforms were Japan, the U.S., Korea, Australia, Germany, France, the U.K., New Zealand, Italy and Canada.
This was Alibaba’s first 11.11 without founder Jack Ma at the helm—since China’s richest man stepped down from his position as chairman in September.
Taylor Swift performed during the gala of the 2019 Alibaba 11.11 Global Shopping Festival in