SACRAMENTO, California — California’s landmark data privacy law the Consumer Privacy Act (CCPA) is set to go into effect on January 1st, 2020.

The California Consumer Privacy Act (CCPA), which was approved in June 2018, is similar to Europe’s General Data Protection Regulation (GDPR). It forces companies to disclose to users what personal data of theirs is being collected, whether it is sold and to whom, and allow users to opt out of any sales. Users must also have access to their data and be able to request that a company delete it.

The CCPA also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The proposed regulations would establish procedures to facilitate consumers’ new rights under the CCPA and provide guidance to businesses for how to comply.