MODENA, Italy — Maserati opening the doors to an exclusive and usually off-limits location: the Maserati Innovation Lab.
The Brand’s engineering hub, inaugurated in September 2015 and located on via Emilia Ovest in Modena, Italy is for the first time sharing with the outside world its fundamental role as the Brand’s beating pulse, driving research technology, development and planning.
The digital processes supporting product development take place in three major areas: the Static Simulator, the latest generation Dynamic Simulator featuring DiM (Driver-in-Motion) technology and the “User eXperience” development labs.
The Product Development hub (or Technical Department) employs more than 1,500 technicians (divided into the Modena offices in Via Emilia Ovest, in Viale Ciro Menotti, via delle Nazioni, in the headquarters of Grugliasco and Balocco). At its headquarters in Via Emilia Ovest covers a total area of 33,744 square meters (of which 14,000 square meters are covered and 19,744 square meters uncovered). More than 1,100 people carry out their activities, the majority of which are engineers, representing 17 different countries. The environment is comprised of a very young and dynamic workforce of an average age of around 37 years. Almost half of the employees are under 35 and 20% are under 30.
The organization has grown considerably in recent years, attracting top graduates from the best Italian universities, including those that collaborate with Maserati.
A facility with cutting edge digital systems, including a Dynamic Simulator featuring latest generation DiM (Driver-in-Motion) technology and the laboratories dedicated to the Static Simulator and User eXperience.
Read more: https://t.co/yxxvIhsPTQ#MaseratiInnovationLab pic.twitter.com/HzBjpXrzn8
— Maserati (@Maserati_HQ) 12 november 2019