CUPERTINO, California — Apple unveiled its latest line of products and services on Thursday. The tech giant announced its most advanced iPad Pro with the A12Z Bionic chip, and the MacBook Air.
The new iPad Pro adds an Ultra Wide camera, studio-quality mics and a breakthrough LiDAR Scanner that delivers cutting-edge depth-sensing capabilities, opening up more pro workflows and supporting pro photo and video apps. The LiDAR Scanner, along with pro cameras, motion sensors, pro performance, pro audio, the stunning Liquid Retina display and powerful apps, extends the lead of iPad Pro as the world’s best device for augmented reality (AR).
“The new iPad Pro introduces advanced technologies never before available in mobile computing,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Combining the most advanced mobile display with powerful performance, pro cameras, pro audio, the breakthrough LiDAR Scanner and new Magic Keyboard with Trackpad, this is another huge leap forward for iPad. There’s no other device in the world like the new iPad Pro and we think our customers are going to love it.”
“We’re making iPad even more capable and versatile by bringing trackpad support to iPadOS,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We carefully considered the best way to integrate trackpad use into a touch-first environment while retaining everything our customers know and love about iPad. We’re thrilled to bring this new way of interacting with iPad to the millions of people using iPadOS today.”
The updated MacBook Air, includes faster performance, the new Magic Keyboard, twice the storage and a new lower price of $999, and $899 for education.
The new MacBook Air delivers up to two times faster CPU performance and up to 80 percent faster graphics performance, letting customers breeze through daily activities and play more games. Now starting with 256GB of storage, MacBook Air allows customers to store even more movies, photos and files. With its brilliant 13-inch Retina display for vivid images and sharp text, Touch ID for easy login and secure online purchases, spacious trackpad, and all-day battery life combined with the power of macOS Catalina, it’s the best MacBook Air ever made.
“From students and consumers buying their first computer to customers looking to upgrade, everyone loves the Mac, and they especially love MacBook Air. Today we’re giving it a huge update, with two times faster performance, the new Magic Keyboard, double the storage, a new lower price of $999 and an even lower price of $899 for education,” said Tom Boger, Apple’s senior director of Mac and iPad Product Marketing. “With its stunning, thin and light design, brilliant Retina display, all-day battery life and the power and ease-of-use of macOS, MacBook Air is the world’s best consumer notebook.”
- A three-mic array for more clear voice capture for FaceTime calls with friends and family.
- The industry-best Force Touch trackpad for precise cursor control and multi-touch navigation.
- Thunderbolt 3 ports for data transfer, charging and video output in a single connector.
- Support for up to a 6K external display, a first for MacBook Air.
- Advanced stereo speakers for immersive, wide stereo sound for activities like watching Apple TV+ content or playing games in Apple Arcade.