RIO DE JANEIRO, Brazil — Sony Music Brazil announced the launch of a new Digital Accelerator Programme to drive Artificial Intelligence (A.I) and Machine Learning (M.L) developments in the Brazilian music market.

We are excited to announce the launch of our new Digital Accelerator Programme as we work to use digital innovation to help further grow the reach and commercial opportunities for artists and provide more transparency and ownership for artists of their own data,” said Paulo Junqueiro, Managing Director, Sony Music Brazil. “By deepening our partnership and engagement with the vibrant Brazilian developer and start-up communities, we want to deliver more connections between music lovers and artists and help artists expand their reach to new audiences.”

Sony Music Brazil will work with a number of companies in the Brazilian developer and start up communities to explore how technology can accelerate the growth of music consumption in Brazil. A key area of focus will be identifying music solutions powered by A.I and M.L that can support artist career development and better fan experiences, and developing approaches to help further the adoption of those solutions.

Within the business, Sony Music Brazil are also expanding the education and internal adoption of A.I and M.L. solutions, using learning tools such as Brainstorm and LinkedIn Learning to collaborate virtually.