BROOKLYN, New York — Goalsetter, a Black-owned kids and family finance app that provides a next-generation, education-first banking experience for U.S. kids and teens, announced its seed capital raise of $3.9 million on Monday.
“As the only Black-woman owned fintech company focused on the kid’s fintech space, we know how critical early finance education is to all kids in our country, and to Black and Brown kids in particular,” said Tanya Van Court, CEO and Founder of Goalsetter. “Despite an increasing buying power, our Black and Latino communities are trending towards negative worth. Now is the time to teach our children to become smart spenders instead of conspicuous consumers. Goalsetter does this by teaching them that financial education, saving, and investing are the building blocks for achieving generational wealth,” she added.
According to a press release, the capital raised will support the company’s plans to accelerate subscriber growth and enhance its ability to further build out its platform. Goalsetter is the only debit card in the U.S. with a financial literacy curriculum designed exclusively for teens and tweens.
Individual investors include notables such as philanthropist and investor Robert F. Smith, Founder, Chairman & CEO of Vista Equity Partners (who wiped out debt for Morehouse College graduates), NBA Stars Kevin Durant, Chris Paul, and Baron Davis, actors Sterling K. Brown (“This is Us”) and Ryan Bathe (“The First Wives Club),” MLB Star CC Sabathia and Executive Director of PitCCh In, Amber Sabathia.
“We are proud to support Goalsetter in their mission to increase financial literacy in Black and Brown communities. Financial education is fundamental to building wealth. We are excited for young people and families to have this tool as they take control of their financial future and become savvy investors and future entrepreneurs. ” – Kevin Durant, Co-Founder @ Thirty-Five Ventures.
Goalsetter’s Founder, Tanya Van Court, was formerly an executive at ESPN, where she launched ESPN3, and Nickelodeon, where she led NickJr.com and Noggin.com. Van Court’s experience in media and entertainment helped her hone her ability to create content that is both engaging and educational for kids and families. At Discovery Education, Van Court launched kids’ digital textbooks on multi-modal learning.