ATLANTA, Georgia — After spending the past decade in various content and production roles at Turner Sports, the Atlanta-based sports division of Turner Broadcasting System, owned by AT&T Inc.’s (NYSE: T) WarnerMedia, and NBA Digital in Atlanta — Wes Acuff has entered the world of esports.
The NBA and Take-Two Interactive have a joint venture called NBA 2K League where each of the Association’s franchises has a team that takes the court online to compete for championship glory just like their real-life counterparts.
Wes Acuff was named the head coach of the Atlanta Hawks esports team, Talon GC, where he is responsible for all aspects of team operations, such as player personnel management and coaching strategy. That includes building out a full team of six players and providing daily oversight of the gaming house and training facility.
Even further, he’s developed the AwardWinning Celeb-Driven “Talon Takeover.” The series called “Talon Takeover” is hosted on the team’s official Twitch page and features artists like Mulatto, Metro Boomin’, Sonny Digital, and Lil Durk who have all appeared and tested their controller skills against Talon GC head coach and host Wes Acuff.
It’s crazy I just said this last week. Praying for X and his loved ones 🙏🏾 https://t.co/4t669wWPbd
— Metro Boomin (@MetroBoomin) April 4, 2021
Read an excerpt from the interview here:
BOSSIP: Thanks for taking the time, coach. Before we get into the accolade that Hawks Talon GC has recently been awarded, tell us about how you got into coaching this team?
Wes Acuff: I’ve always love NBA 2K. It’s always been my game of choice. I’ve always been an active player. When the league was first announced I tried to pursue my desire to play. I was working at NBA TV as a producer/editor and I playing the game daily. If I wasn’t at work, I was playing the game. I found out how good I was when I qualified as one of the top two-hundred-fifty players in the world during that first season of the NBA 2K League. It really made me understand that there are levels to the game and the business. I’m a family man, I have a wife and a son, and the way the structure of the league is built means that players have to relocate to the market where they’re drafted. They have to play for the team that drafted you like the real NBA. That wasn’t going to work for me being based in Atlanta and Atlanta didn’t have a team that first season. I just hoped they would get one eventually. I continued to make content in the 2K community to build my resume in that space. When Atlanta announced that they had a team I just went after that job. I’ve been here for three seasons now and my duties include in-game strategy, player management, roster construction, daily operations, content, and business opps for the team.
Bossip Exclusive: Atlanta Hawks Talon GC Head Coach Wes Acuff Talks E-Sports And Award-Winning Celeb-Driven “Talon Takeover” Livestream @hawkstalongc @atlhawks https://t.co/0MfXGWrmuj pic.twitter.com/KNuHzYI35m
— Bossip (@Bossip) April 8, 2021