DALLAS, Texas — AT&T, the Official 5G Wireless Network Partner of the NBA and presenting partner of the NBA Conference Finals, is giving fans the best in music to celebrate the best in basketball with AT&T 5G Courtside Concerts. The four-part concert series will feature two-time Grammy nominated Cordae , rising star CHIKA, and hip-hop legends 2 Chainz and Big Sean as they each perform a unique, multi-dimensional set powered by the most innovative extended reality (xR) and AT&T network technology.
The AT&T 5G Courtside Concerts takes place in a modular virtual environment and offers a treasure trove of creative possibilities according to a press release. Each performance will be brought to life with visuals, graphics and animations influenced by each performer, showcasing the flare and vibe of each artist’s style.
The four performances will be highlighted on either TNT and ESPN’s broadcast coverage of the NBA Conference Finals presented by AT&T (beginning on or around June 20). A portion of the performances will be rolled out individually throughout the games, with each full performance released online following the live broadcast.
Exclusive Augmented Reality (AR) Experience with Big Sean: As a unique extension to the AT&T 5G Courtside Concerts, AT&T will capture an exclusive Big Sean performance in AR. This innovative, mobile-first experience will give fans an immersive, special performance that can be enjoyed wherever they are.
Laughs from Druski: In tandem with the concerts, popular comedy content creator, Druski, will be featured in humorous promotional skits with each of the artists. Follow AT&T, NBA, Druski as well as the performing artists on social to see more.
Special Fan Access & Winning “5G’s”: AT&T THANKS will be giving AT&T customers a chance to win passes to virtual meet and greets with 2Chainz and Big Sean, as well as sending them an artist merchandise pack. AT&T THANKS will also be giving away “5G’s” – $5,000 – every day between June 14-July 1 to celebrate the playoffs.
Fans can stream the concerts online, get access to behind-the-scenes footage and learn more about a chance to win a virtual meet and greet with the artists by visiting ATT.com/5GCourtsideConcerts.