WARSAW, Poland — Nordic Entertainment Group (NENT Group) and Polish cable TV operator UPC have signed a multi-year distribution deal to bring NENT Group’s Viaplay streaming service to UPC’s customers. Viaplay will launch in Poland on August 3 with a unique combination of Viaplay Originals, international films and series, kids content and premium live sports such as Bundesliga football, with Premier League and Formula 1 to be added during the coming years. The launch date of the service for UPC’s customers will be announced shortly.
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