ATLANTA, Georgia — Kanye West makes history again in the digital stratosphere. With his wife Kim Kardashian West, Khloe Kardashian and kids in attendance, his second Donda listening party at the Mercedes-Benz Stadium in Atlanta on Thursday, Aug. 5, set a new livestream record for Apple Music, pulling in 5.4 million viewers.
According to Billboard, The second event on Aug. 5 also pulled in $7 million in revenue from in-person merchandise sales. The highest-grossing U.S. tour since 1990 — when Billboard Boxscore began tracking touring data — is Taylor Swift’s Reputation Stadium Tour in 2018, which grossed just under $7 million per show.
— Kim Kardashian West (@KimKardashian) August 6, 2021
Ye’s upcoming 10th studio album which doesn’t have a release date, appears to have features from Jay-Z, Travis Scott, Kid Cudi, Playboi Carti, Baby Keem, Roddy Ricch, and Jay Electronica, among others. West also partnered with Apple-subsidiary Beats on commercials featuring American track and field star Sha’Carri Richardson to announce the album, which a source says have generated over 35 million views to date across platforms.
Reported by Andrew Mitchell for Woodlawn Post
Photo Credit: twitter@kimkhardashianwest