NEW ORLEANS–

Samsung’s Super Bowl spot has leaked. The ad( above) stars funny guys Paul Rudd and Seth Rogen and NBA Superstar Lebron James.

In the second commercial, Samsung has some fun with the NFL’s strict trademark rules around the Super Bowl in the 60-second spot (below) starring Seth Rogen, Paul Rudd and Breaking Bad‘s Bob Odenkirk.

“The anticipation of Super Bowl ads creates a unique consumer experience,” said Todd Pendleton, chief marketing officer of Samsung Mobile. “‘The Next Big Thing’ campaign has allowed us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation.”

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“Lexus has recently introduced an all-new design for its luxury sedans and SUVs, so it makes sense we would partner with The Madison Square Garden Company , which is giving an iconic stadium an all-new design, as well,” said Scott Wracher , Lexus Eastern Area general manager. “Our philosophy at Lexus is to always exceed our customers’ expectations and this partnership will enable us to create unique experiences for our customers at Madison Square Garden and throughout the MSG Company .”

“We are extremely proud that Lexus has joined the lineup of industry leading brands that make up our MSG Signature Partners , and we’re confident this partnership will provide them unparalleled exposure in New York ,” said Hank Ratner , president and chief executive officer, The Madison Square Garden Company . “As the naming partner for the new Madison Suite Level , which will include two of our most prominent new luxury offerings debuting this season as part of the MSG Transformation — Madison Level Suites and Madison Club — Lexus will be synonymous with delivering an unmatched experience for our customers. Plus, Lexus will enjoy integrated exposure across all of our sports, media and entertainment properties, ensuring their brand benefits from the breadth and depth unique to The Madison Square Garden Company .”

The new partnership will make Lexus the Official Luxury Vehicle of Madison Square Garden , The Theater at Madison Square Garden , the New York Knicks , New York Rangers , New York Liberty and the Concert Series at Madison Square Garden . In addition, Lexus will have a presence on MSG’s award-winning regional sports networks, MSG and MSG+, and have integration on The Garden’s 7^th and 8^th Avenue Marquees, which provide exposure to the more than 600 million people that walk by the Arena annually.

Tissot Partnership

Earlier in the week, Madison Square Garden also announced a partnership with Swiss Watchmaker Tissot with the launch of exclusive Madison Square Garden watches. Longtime Tissot brand ambassador, Danica Patrick, presented the first watches to Knicks’ great Larry Johnson and Rangers legend, Adam Graves. Two styles of watches were created, featuring a custom case back. Tissot is the Official Timepiece of Madison Square Garden.

Source: www.themadisonsquaregardencompany.com & (GLOBE NEWSWIRE)

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“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography, turn-by-turn navigation and an amazing new Flyover view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook, the simplest way to get all your passes in one place; new Siri features, including support for more languages, easy access to sports scores, restaurant recommendations and movie listings;*** Siri and Facebook-enabled apps like Photos, Safari and Maps; and Shared Photo Streams via iCloud.

Pricing & Availability
iPhone 5 will be available at 356 Apple retail stores in the US beginning at 8 a.m. local time on Friday, September 21. Every customer who buys an iPhone 5 at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 5 by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store.

iPhone 5 comes in either white & silver or black & slate, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model. iPhone 5 will be available from the Apple Online Store (www.apple.com), Apple’s retail stores, and through AT&T, Sprint, Verizon Wireless, select Best Buy, RadioShack, Target and Walmart stores and select Apple Authorized Resellers. iPhone 4S will also be available for just $99 (US) and iPhone 4 will be available for free with a two-year contract.****

iPhone 5 will roll out worldwide to 22 more countries on September 28, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
** Battery life depends on device settings, usage and other factors. Actual results vary.
*** Not all features are supported in all countries.
**** Availability varies by carrier.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Nat Harrison
Apple
harri@apple.com
(408) 862-0565

Natalie Kerris
Apple
nat@apple.com
(408) 974-6877

From our original location near the grounds of historic Tiger Stadium, we carry a full selection of officially licensed merchandise from Reebok, Nike, Majestic, New Era, Old Time Hockey, Mitchell & Ness, Banner ’47, American Needle, Red Jacket, Wincraft, and hundreds of other official licensees from around the country — all centered around our local teams.

Detroit Athletic Co. is a fan shop owned and operated by Detroit sports fans. We pride ourselves on our outstanding customer service, great prices, and the widest selection of historically accurate and unique Detroit sports apparel ever assembled.

Shop with us by phone, place your order online or visit us in our showroom in Detroit’s Corktown neighborhood.

Detroit Athletic Co. has the most authentic Detroit sports apparel and gifts for the Detroit Tigers, Detroit Red Wings, Detroit Lions and Detroit Pistons. DetroitAthletic.com carries the largest selection of Detroit-based sportswear, throwback products, and souvenirs. They have a full selection of officially licensed merchandise from around the country – all centered around local Detroit teams.

DetroitAthletic.com prides themselves on their outstanding customer service, great prices, and the widest selection of historically accurate and unique Detroit sports apparel ever assembled.

Place your order online: [ detroitathletic ]

“The prestigious WOMMY Awards are made possible by this incredible list of judges who are donating their time and expertise,” said Suzanne Fanning, President of WOMMA. “These folks are excelling in our field at the highest level, and we are honored to have them working with WOMMA to identify the most outstanding case studies in word of mouth and social media marketing for 2012.”

The WOMMYs give companies the opportunity to compete against some the brightest and most innovative brands in the world. Any marketer, brand or partner that has leveraged the word of mouth medium and implemented a great idea that has made a business impact is encouraged to submit.

The 2012 WOMMY Awards is divided into eight categories. Those categories and judges include:

Introduction Award: Best word of mouth communication program to introduce new products/services

• Joshua Karpf: Director of Digital, Pepsi
• Beletra Atwaters: Manager of U.S. Comm., McDonald’s
• David Armano: EVP, Edelman
• Victor Lee: VP, Hasbro
• Matt Moller: Dir. Digital Engagement, Samsung
• Robert Ricci: GSVP, Marina Maher
• Allison Kronick: Global Relation, Google
• Beletra Atwaters: Comm. Manager, McDonald’s
• Christine Morrison: Sr. Social Media Manager, Intuit
• Sharyn Smith: Director of Social Media and Performance, The Soup

Momentum Award: Best word of mouth program to juice existing products/services

• Anna Lingeris: Manager, Global PR & Consumer Engagement, Hershey
• Gerard Babitts: Group Leader, Heinz
• Paul Rand: President and CEO, Zocalo Group
• Asit Gupta: CEO, Advocacy WOM Ltd
• Stephanie Agresta: EVP, Weber Shandwick
• Peter Storck: SVP, HouseParty
• Jason Lankow: CEO, Column Five Media

Social Media Award: Best use of social media as a communication medium

• Blair Klein: Executive Director, AT&T
• Michael Donnelly: Head of Global Social Media, MasterCard
• Scott Monty: Head of Social Media, Ford
• Jenna Lebel: VP, Likeable Media
• Ashley Libby: Founder, the Anca Group
• Jane Collins: Director, Blogher
• Brandon Evans: CEO, Crowdtap
• Adam Brown: Executive Director, Dell
• Sabrina Caluori: VP of Social Media and Performance Marketing, HBO

Mobile Award: Best use of mobile to generate word of mouth

• Blake Cahill: President, Banyan Branch
• Samantha DeVita: Director, R2Intergrated
• Ryan Schram: CMO, IZEA
• Esmee Williams: President, Allrecipes
• Melissa Young: Design Producer, FeedMagnet

Charitable Award: Best use of integrated digital marketing focused on the use of digital media as a tactic to advance a cause marketing initiative

• Natanya Anderson: Team Leader, Whole Foods
• Geno Church: WOMM Guru, Brains on Fire
• Kate Hull: VP, RAINN
• Chris Bowler: VP, Razorfish
• Hilary Baris: Director, Drugfree.org
• Alisa Aidan: Managing Director, UNICEF
• Jay Scott: Founder, Alex’s Lemonade
• Marc Sirkin: CCO, Autism Speaks
• Sharyn Smith: Owner, Soup

Measurement Award: Best strategic thinking to measure the impact/success of WOM

• Kristen Evans: Manager, P&G
• Channon Cook: VP of Strategy Insights and Research, Comedy Central Brand Re-Fresh
• Seb Hempstead: VP North America, Brandwatch

Engagement Award: Best customer relationship program

• Stu Sheldon: President, Escalate
• Julie Stenhagen: Account Executive, Kimberly Clark
• Chris Heuer: Social Business Evangelist, Deloitte
• Aaron Strout: Marketing Head, WCG
• Greg Gerik: Leader, 3M
• Scott Gulbransen: Director, H&R Block
• Jordan Linville: CEO, Buzz Referals
• Tyler Bahl: Manager, Reebok

“We could not think of a more deserving and humble group to judge the 2012 WOMMY Awards Competition,” shared WOMMY Co-Chairs Levitan and Yarus, both of governing member MRY. “These pioneers abide by the highest of standards and know they will bring that intensity and passion to the WOMMYs.”

WOMMA will be accepting submissions for the 2012 WOMMY Awards through Sept. 14 at 12:00 A.M. All entrants will be notified by Oct. 11 of their entry status. Brands and agencies who submit before Aug. 10 will receive significant discounts on their entries. Information on WOMMY entry fees can be found here.

Resources:

• More information about the 2012 WOMMY competition can be found here:http://womma.org/wommys2012/index.shtml
• Learn more about the 2012 WOMMY Awards judges here: http://allthings.womma.org/
• 2011 WOMMY Award winners are located on the 2011 Winners Gallery:http://womma.org/wommys2012/winners.shtml

About WOMMA

WOMMA, www.WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms — or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.

About the WOMMY Awards

The WOMMY Awards celebrate word of mouth marketing in its broadest sense. Since 2006, WOMMA has acknowledged people, agencies and brands behind the most remarkable word of mouth marketing campaigns. The awards give all marketers, both large and small, the platform they deserve to be recognized for their unbelievable work throughout the year.

According to eMarketer, “US marketers will spend $7.72 billion to advertise on social networking sites this year.” In conjunction with the rapid changes Facebook and other social sites are implementing, this statistic is driving unprecedented interest in all forms of online and offline word of mouth marketing.

Word of mouth marketing isn’t about creating word of mouth – it is about learning how to make WOM work within a marketing objective (price, product, place, promotion, people). Brand and agency marketers are encouraged to enter their best work demonstrating product or service innovation, customer engagement, or research. These awards are designed to attract and celebrate the very best examples of word of mouth marketing.

Other Forbes Media Web sites are ForbesWoman.com; RealClearPolitics.com; RealClearMarkets.com; RealClearSports.com and RealClearWorld.com. Together with Forbes.com, these sites reach on average 36 million business decision makers each month.

Steve Forbes serves as Chairman and Editor in Chief. Mike Perlis is President and Chief Executive Officer. Lewis D’Vorkin is Chief Product Officer. Meredith Kopit Levien is Chief Revenue Officer.

Corbis^® Images (www.corbisimages.com), a leading digital content and services provider for the creative, entertainment and media industries, today announced an exclusive, global distribution agreement with Forbes Media to represent The Forbes Photography Collection, a growing assortment of exclusive celebrity and personality images.

The Collection features some of the world’s most recognizable public figures, captured by renowned photographers, whose iconic images grace the pages of Forbes and Forbes Life magazines. This Collection will be syndicated globally through the Corbis Outline™ brand.

“From Justin Bieber to Jeff Bezos, Forbes has curated incredibly memorable imagery and we are honored to offer these images as Corbis Outline exclusives,” said Kendall Higbee, director of photography for Corbis Outline. “Compelling celebrity subjects paired with the skill and artistry of the industry’s top contributors allow us to provide an unmatched selection of imagery to our global media customers.”

“Forbes has worked assiduously, supported by a team of hugely-talented photographers, to produce images as iconic as the magazine they appear in,” said Forbes magazine Editor Randall Lane. “Through this partnership with Corbis Outline, we look forward to sharing this amazing collection with the world.”

Featuring exclusive portraits of today’s most intriguing and iconic personalities, Corbis Outline portraits range from highly stylized to candid and intimate, and record the faces and characters that shape contemporary entertainment.

Images from The Forbes Collection are available on the Corbis Images website (www.corbisimages.com).

About Corbis Images

Corbis Images is a leading visual media provider for advertising, marketing and media professionals, providing a comprehensive selection of stock photography and illustrations. Corbis Images has exceptional creative, documentary, archival, fine art, current events, and breaking news, sports and entertainment imagery to help the creative and media community produce distinctive work for web sites, magazines, newspapers, books, television, and films. Corbis Images serves its global customer base through its renowned Sales & Service teams and its fast, intuitive web site atwww.corbisimages.com. Corbis has offices in North America, Europe, Asia and Australia that serve more than 50 countries.

“The Hyundai campaign winning best in show — alongside such quality competition — is certainly an honor that we celebrate with our clients. The Bennys, while a regional competition, represent global brands and campaigns. This particular campaign was a phenomenal multichannel effort and ground-breaking in the use of Twitter resulting in car sales — and the judges agreed,” said Jeannine Falcone, managing director, The Agency Inside Harte-Hanks. “And six awards for our work with Sony Electronics has to be some kind of record. We work closely with Sony to help them make the most of their customer relationships and it is great to see everyone’s hard work recognized.”

With its clients, The Agency Inside Harte-Hanks took home 10 Benny honors for 9 award submissions (client, campaign, media category, vertical market):

• Sony, Xperia Play Announcement Email, Broadcast other – Creative Only, Technology
• Sony, Cinco de VAIO, Broadcast other – Acquisition to Existing Customers, Technology
• Sony, Translucent Mirror Technology Email, Broadcast other – Brand Building, Technology
• Sony, HomeShare Email and Microsite, Internet/Interactive – Brand Building, Technology
• Sony, 2011 Black Friday/Cyber Monday, Single Medium Campaign – Acquisition to Existing Customers, Technology
• Sony, 2011 Holiday Campaign, Multimedia no Television – Acquisition to Existing Customers, Technology
• Mercedes-Benz USA, 2011 Spring After-Sales Winback, Multimedia – Acquisition to Existing Customers – Other Products (Honorable Mention)
• CIBA Vision, EyeFile, Broadcast other/Acquisition – Offer to Purchase, Health care
• Hyundai Motor America, Hyundai Veloster Launch Campaign, Multimedia – Acquisition Offer to Purchase, Other Products
• Additionally, the Hyundai Veloster Launch Campaign won the 2012 Thomas Black Memorial Award for Best of Show

The top winner, the Hyundai Veloster Launch Campaign, involved an integrated, cross-channel strategy to support a broader media campaign created under the slogan “Engineered for Whatever.” To reach the millennial target market, The Agency Inside Harte-Hanks supported the 3-pillar creative and marketing strategy around music, technology and gaming to raise awareness and to drive consumers to special events, social channels and dealers for test drives and purchases. Further, the CRM campaign elements crossed multiple channels — email, social media (Facebook and Twitter), direct mail — to create a coherent experience for four segments of consumers. Results from the campaign are proprietary.

“The 2012 Veloster is among our most successful vehicle launches in Hyundai Motor America’s 25-year history,” said Jon Budd, Senior Group Manager, New Media, at Hyundai Motor America. “We greatly appreciate The Agency Inside Harte-Hanks for the innovation and strategic vision they brought to this integrated, multichannel campaign. They have been instrumental in bringing new customers to the Hyundai brand.”

“We are both proud and fortunate to work with outstanding clients and brands such as Hyundai, Mercedes-Benz, CIBA Vision and Sony,” Falcone said. “These four brands represent the ‘best of the best’ in terms of their commitment to leveraging insights about their customers to create brand experiences that consumers value and which generate measureable impact for their company. A successful multichannel relationship marketing campaign can truly connect brands with their customers. We are glad to help make that happen for our clients by developing creative, result-oriented programs that are both innovative and effective — and duly award-winning.”

Judges from this year’s competition included an expert panel from the Direct Marketing Club of New England. A complete list of the 2012 Benjamin Franklin Awards from the PDMA are posted here: http://the-pdma.org/events/bennys/777.html.

About Harte-Hanks^®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Website athttp://www.harte-hanks.com or call (800) 456-9748.

The Agency Inside Harte-Hanks is a full-service, multichannel relationship marketing agency specializing in direct and digital communications. With award-winning strategy, creative and implementation services, The Agency Inside helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Recognized and respected as a market leader for many decades, it is our mission to deploy world-class, insight-driven, multichannel relationship marketing programs that address each client’s acquisition, cross-sell, retention and loyalty needs.

Louis Vuitton’s new face is the legendary Muhammad Ali. Also making appearances for the luxury brand are Md. Ali(3 year old grandson of Muhammad Ali.) who is the son of retired boxer Laila Ali and her former NFL husband Curtis Conroy.

In this particular Louis Vuitton advertisement you will see the boxing legend’s grandson standing in his gloves, and Muhammad Ali residing beside the $1,525 luxurious Louis Vuitton designer bag.

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