Russell Westbrook inks 10-year extension with Jordan Brand

PORTLAND,Oregon — Reigning NBA MVP Russell Westbrook inked a 10-year extension with Nike’s Jordan Brand that will be the most lucrative total endorsement deal for a Jordan athlete to date, according to ESPN. The shoe deal extension, negotiated by the Wasserman agency and Westbrook’s longtime agent, Thad Foucher, is in advance of the initial deal’s…

Nike Introduces The Lebron 15

PORTLAND, Oregon — Nike unveiled for the first time, the LEBRON 15, the most technically advanced shoe of LeBron James’ career. The shoe, designed by Jason Petrie, features evolved Flyknit construction and an advanced cushioning system — both articulated for the greatest player in the world. “This is my favorite shoe to date,” says James….

Rihanna and Puma to release special edition Creeper Sept. 14

NEW YORK, Manhattan — Rihanna announced via Instagram that she will be dropping a special edition Puma sneaker on September 14, the same day as her annual Diamond Ball representing the Clara Lionel Foundation – which supports and funds groundbreaking and effective education, health and emergency response programs around the world. Puma is donating a portion…

Jordan Brand unveils The Air Jordan XXXII

Formed with high-tenacity yarns, the Air Jordan XXXII’s Flyknit upper propels a new level of performance and comfort for on-court shoes. More flexible than any previous Jordan upper, the XXXII’s knit structure reduces stiffness at the forefoot and modernizes the moccasin-like toe box of the Jordan II. The digital craft of the knit is balanced…

Jordan Brand Welcomes Chinese Basketball Star Guo Ailun to the Family

NEW YORK – In conjunction with Jordan Brand’s 20th anniversary of entering Greater China, the brand has signed its first Chinese basketball player, Guo Ailun. “We’re excited to welcome Guo to the Jordan Family,” Michael Jordan said. “From his competitive spirit and style of play on the court to his strong personality off the court,…