Nike introduces Paul George’s Third Signature Shoe, the PG3

BEAVERTON, Oregon — Oklahoma City Thunder NBA All-Star Paul George and Nike Basketball Footwear Designer Tony Hardman unveiled the all-new “Nike PG3. ” Its debut colorway is a direct shout out to the NASA facility that’s located in Paul George‘s hometown of Palmdale in northern California. The limited-edition colorway has a bright orange mesh upper,…

Westbrook debuts the “Why Not Zer0.2” in Downtown Los Angeles

LOS ANGELES, California — Russell Westbrook presented his second signature performance sneaker, the Why Not Zer0.2, in downtown Los Angeles just before his Oklahoma City Thunder took on the Los Angeles Lakers on Wednesday night at the Staples Center. The signature performance sneaker, which is part of his partnership with the Jumpman Brand, dubbed “Future…

Foot Locker and Adidas Partner to Celebrate Those Who Stand Apart

NEW YORK CITY — Foot Locker announced the launch of its new adidas Asterisk Collective, a platform empowering creative partners to make a difference in the world through their respective initiatives, positively impacting communities all over the world. To celebrate the launch, Foot Locker and adidas tapped musicians Kid Cudi, Raury and H.E.R., and athletes…

Cardi B announces partnership with Reebok.

BRONX, New York — Cardi B announced that she has formed a partnership with Reebok. “Cardi isn’t just a world-class entertainer. She’s a mother, a style icon, a pop culture magnet and–above all else–a fearless individual,” said Reebok in a press release. “She’s broken every mold that superstars are supposed to fit into–and she’s reached…

Nike x Jordan Brand announce the Air Jordan XXXIII

BEAVERTON, Oregon — Nike announced that The Air Jordan XXXIII will launche on October 18 of this year. Like all of the Jordan models post the XXX, the XXXIII also features subtle design cues from the past. “The ability to infuse our design innovation with our profound Jordan DNA has enabled us to deliver a…

Trio of African – American women design Lebron James Nike Shoes

HARLEM, New York — Three African American designers from Harlem, NYC – Kimberly Goldson, Felisha Noel, and Undra Celeste Duncan – earned the opportunity to showcase their work as the trio designed Lebron James Nike Shoes. “We each had something that connected the four of us based on what LeBron saw from his mom, and…

Nike releases its commercial starring Colin Kaepernick

BEAVERTON, Oregon — Nike released its new commercial starring Colin Kaepernick on Wednesday which showcases various inspirational, sports-related stories. The new ad includes amazing inspirational stories from amateur athletes such as a football-playing Homecoming queen and an Ironman participant who lost 120 pounds and recovered from a brain tumor. Superstar professional athletes like Serena Williams, LeBron…

Yeezy Boost 350 V2 Triple White to drop September 21

HERZOGENAURACH, Germany — Kanye West announced that the Yeezy Boost 350 V2 Triple White will drop globally on September 21. Since I’ve been making sneakers I've always wanted as many people as possible to have them. On September 21 we're doing our largest drop ever of the 350 V2 Triple White. Go to https://t.co/kvdmsKZpu7 and…

Kanye West adding basketball to Yeezy Sneaker Line

HERZOGENAURACH, Germany — Kanye West announced that he will be adding basketball to the Yeezy sneaker line via social media. The Yeezy line which has primarily focused on making lifestyle sneakers — will launch its basketball shoe in 2019. adding basketball pic.twitter.com/S61SkXdY7A — KANYE WEST (@kanyewest) 27 juli 2018 West sported a sample of the…